Werner Seifert is an exchange executive who served as CEO of Deutsche Boerse AG from 1993 to 2005. He led the exchange to become a leader in electronic trading, in particular with the introduction of the Xetra system. He also helped to create the alliance between the German and Swiss exchanges that became Eurex. 
Seifert, a Swiss national, previously worked at the consultancy McKinsey and was a member of the executive board of Swiss Reinsurance. He succeeded Ruediger von Rosen as CEO of Deutsche Borse.
Seifert may have become a musician. He plays the Hammond organ and had a band named, the BigBrazzPack. He started playing the piano at age four and at 13 became a church organist. He claims to have started one of the first German rock bands.
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